Hello!

📈 Early stage health-focused startup marketer 🌱 Retired registered dietitian 🍕 New Yorker living in London

Hello there, I'm Bari – a native New Yorker now living in London. My journey started with a degree in dietetics from the University of Delaware, which brought me to London to complete a Master's degree in Eating Disorders and Clinical Nutrition from UCL. But my professional trajectory has been anything but linear. I've worn many hats: from a full-time dietitian to a digital health coach, from a brand marketing manager to my now current role as the Head of Marketing at WellEasy. And each experience has taught me something new about myself, and more importantly, about the interesting intersection between nutrition and marketing.

Since 2016, I've been cultivating a dynamic online presence. My recipe Instagram page, now boasting over 50k followers, became a thriving community of food and health enthusiasts. My voice found another home in the 'Forking Wellness' podcast that I co-hosted for two years, which eventually led to my first published book.

But as I turned 30, my digital persona no longer echoed my evolving interests. The enthusiasm I once had for recipe/food posts on Instagram and TikTok started to wane. Yet, my love for sharing insights, sparking conversations, and stirring thoughts remains unchanged.

So here I am, creating a space where my refreshed passion comes to life. This Substack page is a fresh canvas where I will paint the intersection of health and wellness from a marketing perspective. Expect a no-holds-barred discussion on everything from product reviews and brand-building insights to intriguing perspectives on popular diet trends. Consider this your personal invitation to join the exploration of the ever-evolving fusion of dietetics and digital marketing.

Plus, you may even find a few recipes or London restaurant reviews in your inbox….